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    OUR COMMUNITIES

    While the core focus for our brands is to bring excitement and entertainment to our customers in our venues or online, we also find ways to make a difference in the wider community.

    Every year, we enable thousands of our team members to contribute to their communities through charitable fund-raising and volunteering under our Rank Cares programme.

    Rank Cares – Partnership with Carers Trust

    Our employees are incredible ambassadors for Rank Cares, and we have raised a further £300,000 in the year bringing the total since the start of the partnership to £2.6m. An incredible achievement in what has been a very difficult year for our venues. Most impressively of all, employees from across the Group continued to fundraise and support the charity throughout the COVID-19 pandemic and lockdown, even though traditional fundraising events like sponsored runs have not been possible, our employees showed that money can still be raised with challenges like ‘Walk the UK’ which saw team members run, walk and cycle the equivalent of Land’s End to John O’Groats either indoors or by sticking to their local streets and parks and by holding events such as virtual raffles all in the name of fundraising. If that was not impressive enough, employees have donated a total of 9,000 volunteer hours since the start of the partnership. 


    The money raised through Rank Cares is made available to the charity’s grants panel adapted to the Carers Trust Emergency Care Grants during the COVID-19 pandemic, and has so far provided support for 12,000 unpaid carers (985 in the last year alone). Not only have we been fundraising, to further support and highlight the great work Carers Trust do, we gifted our sponsorship logo placement on Ipswich Town FC’s kit to Carers Trust for the 2020/21 season.

    COVID-19 – Rank’s contribution to the national effort

    From the start of the COVID-19 pandemic, Rank has been conscious of the need to contribute to the wider national effort to support our NHS, key workers and the most vulnerable members of our communities during this time of crisis. From March 2020, when the UK went into lockdown, our UK venues have been facilitating the preparation and delivery of food and care packages through our ‘community kitchens’ for vulnerable people, including the homeless and elderly. We have been providing free lunches to NHS, Emergency Services and key workers in collaboration with Blue Light Card and we are have been providing free parking at over 40 sites across our Grosvenor and Mecca estates to NHS and critical care workers via the Your Parking Space and Just Park websites.

    In addition, we donated unused food from many of our venues following their closures in March and we have made over 11,000 calls to our most vulnerable group of customers and those who have been isolating. This valuable service has provided a friendly ear and guidance on where customers can find additional support, as well as a well-being check-in service.

    Mecca has also been running free online bingo rooms together with online chat facilities so customers can not only play for free, but can stay connected to their friends from club, and we have stepped up to further support our partner charity, Carers Trust. Our digital team have increased the number of charity bingo games available through Meccabingo.com and 100% of the profits from these games are going to Carers Trust, as well as ongoing fundraising taking place through our “Text to Donate” campaign and various other individual and team challenges throughout lockdown.

    We are enormously proud of the work our colleagues have undertaken to respond and contribute to helping our nation. Our venues are important “hubs” to many local communities and we’re answering the call to help those who need it most right now.

    Investment in our communities

    During the year, we invested £25.4m in enhancing the quality of our existing venues. This investment has a number of important community benefits:

    • It raises the level of amenity available;

    • It provides employment during the construction phase;

    • It often attracts additional investment from neighbouring businesses; and

    • It attracts income into a community (including the tourism benefits from our London casinos) which benefits other retailers.

    About Carers Trust

    Carers Trust works to improve support, services and recognition for anyone living with the challenges of caring, unpaid, for a family member or friend who is ill, frail, disabled or has mental health or addiction problems.

    It does this with a UK-wide network of quality assured independent partners and through the provision of grants to help carers get the extra help they need to live their own lives. 

    With locally based network partners they are able to support carers in their homes through the provision of replacement care, and in the community with information, advice, emotional support, hands-on practical help and access to much needed breaks.

    It offers specialist services for carers of people of all ages and conditions and a range of individually tailored support and group activities.

    To find out more about the work Carers Trust does visit its website at carers.org

     
    Our communities KPIs
    £m Year ended 30 June 2020 Year ended 30 June 2019 Change % 
    Total amount of donations/community investments made to registered not-for-profit organisations 0.3 0.3 -
    Cash and in-kind contributions towards responsible gambling charities 0.6 0.6 -
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